I wrote a mostly serious think-piece called ‘Why the Santa Myth is Bad for Your Children’s Elf’, which you can read by clicking on the highlighted link. The article inspired a set of questions, challenges and accusations, which I’ve been addressing in bite-sized pieces, day-by-day (well, day-by-every-other-day), in the run-up to Christmas. I hope it makes you laugh if we’re sympatico on the subject, and still makes you laugh even if you think I’m a monster (even though it’s clearly you who are the monster). No questions this time. I just want you to imagine an alternate universe where Christmas was never celebrated, and instead…

Yee-Haw! It’s Sharkmas!

Imagine if you heard about a culture where every June the 15th a fat cowboy called Finn Clintson sped around the world on the back of a flying great white shark, stopping off along the way to eat piles of air fresheners from people’s cars, his mission to deliver millions of boxes of rice to the kids of the world, but only those who can play darts to a professional standard.

As early as May, families start putting neon sharks in their windows. They take their kids to aquariums where they sit on Finn Clintson’s great white shark (a stuffed one, of course) and tell Finn what kind of rice they’d like for Sharkmas. On Sharkmas Eve, all the dads go out to their cars and lay fresh stacks of air fresheners on the passenger seats. They leave the doors unlocked so Finn Clintson doesn’t have to break through a window.

Between April and June the cries of ONE HUNDRED AND EIIIIIIIGGGHTTTYY can be heard bellowing from every window, and down every street, as kids everywhere pepper their houses with dart-holes in their zeal to emulate their Sharkmas hero, Les ‘Danger’ Wallace. Listen carefully at any window behind which a pushy parent is coaching a kid to be the best darts’ player they can be, and you’ll hear things like: “DO YOU EVEN WANT TEMPURA RICE THIS YEAR, ABIGAIL?” and “YOU MISSED DOUBLE-TOP? IT’S LIKE YOU WANT TO MAKE FINN CLINTSON’S SHARK DIE OF SADNESS!!”

And no-one’s allowed to tell their kids that Finn Clintson isn’t real, or where the rice really comes from, or that sharks can’t fly. Even the schools keep up the charade, bringing Finn Clintsons into the school and having the kids make little wooden great white shark decorations to dangle from their Sharkmas Hat Rack. Churches teach how the world was created by a giant basking shark called Tony.

What would you think of that culture? Absolutely bloody mental, right?

Happy Sharkmas, you douchebags.