Culture Jamming emerged as a response to the dominance of brand advertising on our streets and in our culture. It’s basically a form of politically-motivated vandalism, through which the often false sentiments and claims promoted by ads and logos can be manipulated to reveal the horrible truths that lurk beneath.
The most popular targets of this sweeping movement are those large, ruthless, multi-million-and-billion pound corporations that permit sweatshops to operate in their name; that put children to work making gaudy trainers and stitching logos on T-shirts for 20 hours a day for a pound a week; that ignore human misery, hardship and death so long as their cash registers sing and their shareholders can buy second homes; that despoil and pollute the environment; that support fatally-corrupt regimes and brutal dictators; that silence, threaten and sue those who attempt to expose their callousness; that lie, cheat, swindle and pillage their way to the top of the FTSE in the name of liberal capitalism and expect us to be grateful for their efforts: and that will attempt to obscure their evils with an innocent shrug, a reassuring smile, a slick slogan or two and a dazzlingly colourful ad campaign.
And sometimes, just sometimes, it’s simply funny vandalism. Here’s a selection of some of my favourites: