We live in a time of great freedom, however illusory or temporary that freedom might yet prove.

For instance, I could sit in a circle of peers and announce that I don’t believe in Yahweh, God, Vishnu, Allah, or a giant turtle that holds the known world atop its back as it crawls through the cosmos, and most of the people in that circle would probably accept this declaration with a silent nod or a shrug of the shoulders. Never mind that in certain countries, among certain people and cultures, such a vow would earn me a spell in prison, a steak knife to the stomach or death. Here in the modern, secular west, I can profess belief or its lack in whatsoever I choose and be almost certain of a tolerant reception.

But try to tell people that I don’t want to play along with the Santa myth? Well, let’s just say that most culturally dominant orthodoxies seem benign until you try to opt out of them. I think a steak-knife to the stomach would be easier to take. Take it from me: being a Santa-truther gets you treated like a scar-faced leper with a vest of grenades and a public masturbation problem.

The sprawling Santa conspiracy, global in its reach, in which we entangle our children raises a multitude of uncomfortable questions, and comes at a terrible price: not least of which is the spirit of shattered trust in which it’s perpetuated.

It seems that all other western cultural norms are fluid, except for this one. Never this one. The only things powerful enough to grant you a Santa exemption are deeply-held fundamentalist Christian beliefs or adherence to a non-Christian faith, and even then there’s a chance you’ll still be regarded as a destroyer of children’s dreams.

I baulk at the presumptuousness, the unthinkingness of it all. Really, would a Christian parent ever in a month of Sundays approach a Muslim family and knowingly ask them if they’re looking forward to the birthday of our Lord and Saviour, Jesus Christ? A religious person might very well try to preach to or proselytise my children, but I’d be well within my rights to do everything possible to counter their supernaturally-motivated manoeuvrings, from taking expert advice to punching them in the teeth, and I’d enjoy broad moral – if not exactly legal – support. Santa’s cult of commercialism, however, has carte blanche, and few would ever support me in a bid to tear it down.

It’s clear that there’s something about this little red-and-white lie that’s seen as integral to and inextricable from a hearty and wholesome childhood. There’s a concomitant notion that somehow the act of debunking Santa holds the potential to obliterate a child’s capacity for innocence and imagination, and quite possibly leave them with the dull, jaded outlook of a middle-aged chartered accountant on the eve of his second divorce. Or else turn them into a fleet of joyless androids each wearing the scowling face of Richard Dawkins.

This pre-supposes that in the pre-Santa days of Shakespeare and Dumas the kids of the world were witless dullards, and every visionary, artist and poet worth their salt only emerged post-Pole.

Santa began as a folk-tale that many believe morphed out of the legends of a Saint. He was a rather different, certainly less sanguine, figure in his early days, one that children were more inclined to fear than keenly anticipate. The Santa we know and love today – the darling of TV adverts, movies and billboards – has only existed in his current form – big-bearded, red-jacketed and jolly – for a comparatively short time (the same is true for his retinue: Rudolph the Red Nose Reindeer only arrived in 1939); but yet we are encouraged to believe that something as malleable and arbitrary as the historical idea of Santa should be considered unchallengeable, unchangeable and eternal.

Santa is but one fictional character in a cast of thousands. Why does he get special dispensation when it comes to the laws of reality? I regularly read my sons stories about alien encounters, magical beanstalks, sentient robots and talking horses, without ever feeling the need to hoodwink them into accepting that all of these things can be found in reality. No-one would consider it heresy for me to explain to my son that horses can’t really talk; knowing this fact doesn’t in any way limit his imagination or detract from his very real enjoyment of the story. Penguins don’t have jobs, dogs can’t moonlight as policemen, aliens can’t travel through time in a physics-defying police box, there’s no such thing as ghosts, and people can’t turn green and smash buildings when they’re angry. My eldest certainly knows that, or at least these things have been explained to him. He doesn’t care. He still mimics these characters and scenarios, and riffs on them in his own unique, imaginative way when he’s running about the house lost in make-believe or play-acting with his toys.

Strange old ladies don’t stop him in the street to ask if he’s excited about a visit from the talking horse. He doesn’t see a million adverts on TV featuring a talking horse trying to convince him to buy things. He isn’t taken to The Talking Horse’s Grotto every year. In no other sphere of life is there such a zealous attempt to systematically cement children’s fantastical notions into fact.

Perhaps in the past the Santa fantasy was more innocent and fleeting in nature: a little tale or poem wheeled out every Christmas Eve; a single evening of merry make-believe. These days Santa is everywhere. Literally everywhere: he’s like a God who’s tired of subtlety and enigma. You can write to him, email him, watch him, read him, visit him, Skype him, tag him in your friends’ Facebook posts. He appears every year at the stroke of November, and doesn’t stop assailing kids with his maniacal mirth-making until the very last slice of turkey’s been fed to the dog.

Your motivations may be pure. You may only wish to indulge in a little heart-warming festive fantasy. But you don’t have the luxury of raising your children unplugged from the Matrix. Santa is perpetuated by businesses, not by you.

Money. It’s all about money.

Just like everything else in life, I suppose.

The power of Santa compels him… to do very little

Here’s a question for you: why does Santa deliver unequal amounts of toys to the children of the world? Why does he deliver more toys to affluent families than he does to poor families? Because he does. SO clearly, then, on the great sliding scale of political ideology, the red-jacketed sleigh-racer is more tightly aligned to conservative notions of capitalism than he is to communism, or socialism. If your kid goes back to school after the winter break with a new pair of cheap shoes and a toy laser gun, and has to listen to another kid bragging about his £1000 home entertainment system and surprise trip to Disneyland, what is he to infer about his worth in Santa’s eyes? Should he castigate himself for being too naughty, placing the blame for his poor festive haul upon his own tiny shoulders? Or should he just conclude that Santa doesn’t really like him all that much?

Remove Santa from this equation, and you’ve still got a problem with unequal distribution of wealth and resources in society, married to an unslakable thirst for goods and gadgets that’s only heightened and reinforced by our media, but that’s an argument for another time (besides, there are more learned, original and eloquent thinkers out there with better and more important things to say on the topic than little old me).

Consider also this point: Santa is an omniscient being who has mastered time itself, can travel around the globe and back in one evening, and can apparently conjure an endless supply of toys from thin air. Santa uses these powers not to alleviate suffering, lift people out of hunger and poverty, cure the sick and the lame or to usher in a new era of world peace, but to drop toy robots down chimneys. What a role model. He’s no better than Sooty. Or Jesus.

You can emphasise the magical, imagination-stretching benefits of a child’s belief in Santa as a rationale for deceiving your children, but when I hear Santa’s name mentioned by parents, more often than not his name is employed as a correctional tool rather than as an instrument of wonder. Be nice, behave, go to bed, tidy your room, eat your dinner or Santa will cross you off his list, and you won’t get any toys. By weaponising Santa in this way, parents have created a bearded boogeyman to scare or bribe their children into behaving the way they want them to. This may be an instantly effective, no-nonsense behavioural control technique, but then so is smashing them in the face with a cricket bat.

The sad truth is that parents are conditioning their children to be good not for goodness’ sake – as the old snowman song goes – but to be good so they can get a new TV or pony. They’re being encouraged to equate virtue with financial reward. Part of being a happy, successful and fully-socialised human being necessitates a degree of sacrifice, negotiation, humility and deference. These are qualities – and modes of conflict resolution – that shouldn’t need a chuckling demigod, or the dangled carrot of a PlayStation 4, to be fully realised.

Sometimes people will say: “You believed in Santa, and YOU weren’t traumatised.”

You could put forward exactly the same argument for religion. Come on, you sang songs, you listened to some nice little stories, you went on coach trips. What’s your problem? I’ll tell you what my problem is: consent.

Even if the whole Santa myth is benign and beautiful, why do I have to participate in it if I don’t want to, when I can opt out of almost every other cultural or religious convention without raising an eyebrow? Why should I allow fat old strangers to peer down at my children every November and fill their heads with bullshit, when if they were peddling any other lie I’d be well within my rights to tell them to fuck off?

Whose interest does Santa really serve?

I’m conscious that I’m probably coming across as even more of a misery guts and world-class humbug than Scrooge himself. Believe me, I’ve analysed my opposition to Santa endlessly. Was I lied to as a child? Did I have promises broken? Is this what’s driving my dissection: are my trust issues bleeding on to the hem of Santa’s coat? I’m pretty sure that isn’t the case. I just like asking questions, and don’t like lying.

And, this may shock you, but I love Christmas. I love the ceremony and expectation of it all. I love the tree, the twinkling lights, the cosy mugs of cocoa on the cold and windy nights. I’m probably more excited about my kids opening their presents than they are. My partner and I – as I’m sure you do, too – always choose presents perfectly suited to their personalities, presents that will help them play and learn and laugh and grow.

Maybe I just don’t want Santa to muscle in on that. But, more than that, I find it almost impossible to lie to my kids. Santa is a secret I’ve had no say in, that I have no need for. You don’t need Santa to make Christmas magical, but you do require his absence to maintain an honest and healthy stance on both society and the universe itself. My silence is being demanded not to preserve the mystery and magic of the festive season, but to stop me from blowing the whistle on the millions of other families who have chosen to deceive their children. Families who want to keep using Santa as a four-month-long carrot-and-stick combo. This only makes me want to blow the whistle all the more; to send my sons into their schools with information bombs strapped to their brains, ready to blast your children in their faces with the bright light of truth.

But I won’t.

Well, I would give them the information, but I would counsel them not to share it with other kids, and I certainly wouldn’t take the liberty of telling anyone else’s children the truth about Santa. While some people may see it as their inalienable right to warp the world-view of my children, I don’t see it as my right to do the same to theirs. And what my kids do with any information they may or may not get from me is on YOU, not ME. If you want to lie to your kids, don’t fucking rope me into it.

That being said, I’m as much a sheep as the rest of you. I took them to Santa’s Grotto last year. Me. Wilfully. Well, accidentally (I didn’t know the garden centre I was taking them to had a grotto), but certainly of my own volition. I stood like a statue as pseudo-Santa spewed out his nonsense into my kids’ brains, which makes me a Christmas quisling. A hypocrite. A man who fears the zeal of his festive partner. A man who has more and more respect for apostates and cult-breakers (if I can’t even wriggle my kids free of Santa’s soft grip, what hope would I have had as a doubting Scientologist?).

Besides, in many ways the web of lies has already been shot too far and spun too tightly for me to take corrective action. We were at a barbecue this summer past, and my eldest boy, Jack (then 3 on the cusp of 4), and I were sitting at the top of the garden, looking down on the house. It had a sloped, peaked roof.

Jack asked thoughtfully, “How does Santa land on that roof?”

I took this as my chance to gently guide him towards the truth of Santa’s non-existence, asking him to state if people like Doctor Who or Captain Underpants were real people, or characters.