John Lewis Christmas Advert 2013 – Director’s Cut

Here’s a link to John Lewis’s 2013 Christmas advert, if you haven’t seen it.

John Lewis Christmas advert

Pretty good effort, John Lewis, but I can make the ending better. You want drama? Heart-ache? You’ve fucking got it.

johnlewisOK, this is what happens. The bear waddles out from hibernation. He makes his way down the snowy hill to be with his best pal, the hare and – oh my God… Christmas… and all my friends… and… and a big tree… and OH MY GOD, I’M SO OVERWHELMED WITH AWE AND EXCITEMENT, this is literally AMAZING – just then, a hunter steps out from the forest, takes aim with his rifle and shoots the bear through the back of the skull. BANG! A FOUNTAIN OF BLOOD! The bear’s dead body thumps down onto the snow, and an oil-slick of red quickly spreads over the white landscape. The owl is so freaked out by the gun-shot that primal instinct takes over. The owl swoops into flight, and heads straight for the hare, digging his sharp talons into the hare’s back, and snatching him up into the air. The hare’s too heavy, though, and the owl can’t cope with the burden, so he releases him earthward. The owl, snapping out of his fugue, and finding himself racked with grief and shame, heads straight for a tree trunk, and slams his revolving head into it at full speed. SNAP! He’s DEAD. At the same time, the hare tumbles and hurtles towards the ground like a cannon-ball, and lands – with a sickening crack – right  on top of the hunter’s head, killing the human instantly. The hare is alive – but only just. The hare rolls and rolls and rolls, his legs broken, his neck twisted, rolling and rolling down the snow, until he comes to a stop not too far from his dead pal’s giant slack-jawed body. The bear’s big dry tongue rests lifelessly on the cold, cold snow. The hare struggles to breathe. As the life drains from him, he looks into the bear’s wide, dead eyes, and starts to cry. The guilt is killing him as surely as his injuries. His best friend, the big gentle bear – thought the hare – would’ve been safe in his cave until spring, if only he’d kept his fucking mouth shut about poxy bloody Christmas.

‘It… was… my fault,’ he says. ‘I’m…sorry… old friend. The worst… thing is… Christmas… is shite anyway…’ Then he dies. And a caption flashes up on the screen:


Then there’s an enormous nuclear explosion, killing everyone – man and animal – within a 60-mile radius.

Get filming it, John Lewis. And I want my cut.

Merry Christmas, everyone!

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