Tesco won’t assume total control overnight. Other corporations and multi-nationals will pave the way. These companies will take over the nations of the earth in bloodless, though economically aggressive, coups, and then re-brand them in their own hellish images. The United Kingdom will become the United Kingdom of Benetton. And later Great British Home Stores.
Ireland will become Iceland. Iceland will become Farmfoods. I know they had first dibs on the name Iceland, but there’s only 40, 000 of them, and even the town of Irvine could take them in a fight. Besides, we owe them nothing. They tried to bugger our economy a few years ago… I forget the details, because it was all incredibly boring, but I’m pretty sure they did something to us, whatever it was. Gordon Brown got mad, like really furious, and I’m pretty sure he said, ‘Some cunt’s getting fisted for this!’ I’m paraphrasing slightly. But he is from Giffnock, so it’s a believable outburst.
And let’s not forget that Iceland’s pesky volcanoes could stop us from flying out to Benidorm AT ANY SECOND. For that alone they should be cast into a deep ocean trench for all eternity. TO NEVER AGAIN SEE THE LEANING TOWER OF BENIDORM? THE GREAT WALL OF BENIDORM? THE HANGING GARDENS OF BENIDORM? I don’t want to live in that fucking world.
Scotland will become Poundland, because it’s full of fat people with no money. England will become B&Q, because it’s full of planks and tools; and Wales will become the Original Wool Company, because I’ve just been possessed by the ghost of Jim Davidson – a nifty trick, considering he’s (unfortunately) still alive.
Eventually, Tesco will take over the United Kingdom of Benetton, and change its name to Tesco Island. This won’t happen until after the great Supermarket wars, of course. Morrisons and Sainsbury’s will fall first. In fact, Tesco TV will broadcast the messy public executions of Allan Hansen and Jamie Oliver. They’ll be suffocated to death by Tesco carrier bags. And it won’t be quick, either. Cause it’ll take the executioner about 20 minutes to separate the bags from each other, even after he’s rubbed his hands on his jacket and licked his fingers. Jamie Oliver’s dying face will then be used to advertise Turkey Twizzlers, with the catchy slogans: ‘Ding Dong the Snitch is Dead,’ ‘What Are You Waiting For? Get Scoffing, You Fat Little Cunts,’ and ‘Now With Added Jamie Oliver.’
Asda falls next. And thenceforth, anyone caught playfully patting the change in their back pocket will be shot dead. In time it will become the underground symbol of resistance, and only the most heroic will dare to pat their ass pockets. Lidl will put up the best fight, drawing Tesco into a dirty guerilla war in eastern Europe. The mighty Tesco army will advance across the plains: six million mechanised shopping trolleys armed with ballistic coin dispensers. Brave Lidl workers will fire deadly cannons filled with tins of 12p soup from the former Yugoslavia. Any human prisoners caught by the Lidl rebels will be forced to eat the soup, which is even deadlier in its liquid form than ballistic. I say liquid… we all know that stuff comes out of the can looking like a gelatinous 3D representation of a can of juice, and smells like a meaty urine infection. You could knock someone unconscious with it AFTER you’ve removed it from the can. Whatever: one forkful of that syrupy shit, and death is certain.
‘Ah, you’re looking for Tesco Elms, in Tescoton? Certainly, sir, head down Tesco Boulevard, take a right on Tesco Lane, left on Tesco Street, past the lights on Tesco Grove, through Tesco Avenue, on to Tesco Street VIII, hook a left, and you can’t miss it, it’s just after the seventh Tesco on the right. You know, you’ll pass the Tesco Megastore, the Tesco Hyperstore, the Tesco Superstore, the Tesco Metro, the Tesco Compact, the Tesco Micro, and the Tesco Teeny Weeny… it’s after that one. Across the road from the Tesco Titty Bar. Next to the Tesco funeral parlour.’
Because you’ll get a Tesco funeral; a Tesco Finest one if you’re rich. It’ll be great. You’ll be buried in a golden coffin, and they’ll serve chicken Balmoral and expensive French cheese at your wake. A bit skint? Never mind. Have a Tesco Value funeral. Your coffin’ll be a giant plastic, Tesco Value pedal bin. Versatile, because if you fancy an open casket funeral, your loved ones can simply stand on the pedal.
‘Oh, you’ve done a lovely job on his face. Why the whiskers though?’
‘Tesco Value, love. Mortuary guys are expensive. We could only get a child’s face-painter. He thought a jolly pink tiger best captured your dead husband’s essence.’
Your relatives will stand at the wake devouring tubes of 48p poloni slicing sausage, washed down with that lemonade that tastes like it’s been devised by a homeopath – a millionth of lemonade dribbled into a litre of fizzy water; that shit makes Soda Stream taste good.
Eventually there’ll be no more room for Tescos on the surface of the Earth, or even on the Moon. They’ll have to pump money into Innerspace technology. Shrink them down. Eventually open a Tesco inside a minor celebrity’s body:
‘This is the 10 o’clock news. PM David Cameron, Howard from the Halifax ads and ex-Eastender’s heart-throb Pat Butcher were just some of the special guests shrunk down to the size of a bacterium to attend the grand opening of the world’s first Tesco Intestinal store… up Keith Chegwin’s arse.’